SEO Tips and Tricks

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What are keywords and why do I need them?

Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.

Pay Per Click Management

PPC Management Firm, Adwords Management, Pay per Click Management Services and More The World Leader in PPC Management

Welcome to Google Places Business

97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a free local platform from Google..

Google Panda Update vs. Google Penguin

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012 .The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines[2] by using now declared black-hat SEO techniques, such as keyword stuffing,[3] cloaking,[4] participating in link schemes,[5] deliberate creation of duplicate content,[6] and others.

Understanding Google and the role of SEO

Search Engines are businesses. Like any business, they want to deliver the best product they can to their consumer – in the case of the search engines, that means the best search results to searchers.

Wednesday, 16 July 2014

Google’s New Robots.txt Tester Tool for Webmasters

Google’s New Robots.txt Tester Tool for Webmasters


Robots.txt file is usually used to prevent the crawling of some specific pages. There are many tools available in market to do it. However, Google has announced a new robots.txt Tester tool to test the accuracy of your robots file.
 Robots.txt Tester

Robots.txt Tester
The new robots testing tools will verify that how your website pages are behaving with Googlebot. Apart from this you can also combine this tool with other part of webmaster tool. For example: Use Webmasters fetch and render tool and if you find any blocked page then take help of robots.txt Tester tool to locate the directory which is blocking its crawling. It is also help you to find if your robots.txt blocking CSS, Javascript or Mobile content. In that case you have to improve your robots.txt.

See Also: A Complete Guide About Robots Meta Tag Values

We recommend you to use Google’s robots.txt tester tool even if you think the robots.txt file is okay. To find the testing tool go to:
Webmaster Tools> Crawl> Robots.txt Tester
Never be over confident, at-least test once.

Monday, 30 June 2014

More Insights about Quality Score and the AdWords Auction


People are happier with their search results, including the ads, when those results are relevant.  Advertisers are more successful when they show relevant ads, as they’re more likely to see engagement.  It’s with this in mind that we factor the quality of your ads into our AdWords auction.

Ad Rank and ad quality are important because they can impact position, price and extensions.

Your Ad Rank is used in the auction to determine where your ads will show.  We have a new video that covers the AdWords auction and its many moving parts.  In it, you’ll learn:
  • The key factors behind Ad Rank
  • How Ad Rank is calculated
  • Things to consider for maximizing Ad Rank.
The quality of your ads is an important factor of Ad Rank.  To help you better understand the usefulness of Quality Score and how it reflects (but isn’t a direct measure of) your ad quality, we’ve put together a resource, Settling the (Quality) Score.  In it, you’ll learn:
  • How to use Quality Score as a diagnostic tool
  • Tips for optimizing the components of Quality Score
  • Key insights about what does and doesn’t matter in terms of the quality of your ads
Relevant and useful ads are good for you and your customers.  We hope the video and the guide are useful resources to help you better understand the ads auction.

For more information, please see the articles in our Help Center about Quality Score and Ad Rank.

Posted by Hal Varian, Chief Economist, Google

Bing: How We Pick Your Title Tag

Bing: How We Pick Your Title Tag


title tag CTRMicrosoft Bing published a blog post on how they decide on what title tags to publish in their search results.
We covered this in detail most recently via a Google Matt Cutts video on how Google selects a title tag. So let's go over it with Bing, which is fairly similar.
Bing has the user in mind, so their goals in displaying the proper title tags are:
  • Optimizes titles for relevance to the user. Titles are very powerful when it comes to showing how a site or document is relevant to a user’s query.
  • Optimizes snippets. Snippets also help the user differentiate between search results at a more granular level.
  • Optimizes display URLs. Users look at URLs to validate the source of information and gauge its authenticity. Bing tries to make it easy to see who is providing the information.
Bing then provides four ways to help ensure Bing chooses the title tag you specified.
  • Make the HTML Title relevant to the queries that would be used to search your site without being overly long or repetitive. Avoid generic titles like “Home” or “About Us”.
  • If you embed OpenGraph, etc., make sure it is consistent with the title you want, and that all the fields are correct, for example that your site name is correct.
  • If your site is listed on dmoz.org or other directories make sure the entry is correct.
  • Don’t block Bing's crawler. Please refer to crawler control instructions on how to control the crawler, but keep in mind, you should not block Bingbot if you want your content to be indexed. By slowing the crawl rate (via the Webmaster Tools) or by blocking Bingbot in the robots.txt file, or even blocking Bing's IP addresses, you can prevent us from crawling and indexing your content.

Google's Panda Algorithm Forces PR Newswire To Remove Press Release Spam

Google's Panda Algorithm Forces PR Newswire To Remove Press Release Spam


click for full size
What are their new guidelines that will fix this? They include:
  • Inclusion of insightful analysis and original content (e.g. research, reporting or other interesting and useful information);
  • Use of varied release formats, guarding against repeated use of templated copy (except boilerplate);
  • Assessing release length, guarding against issue of very short, unsubstantial messages that are mere vehicles for links;
  • Overuse of keywords and/or links within the message.
Of course, you got to love this quote:
"Google's recent algorithm update is essentially a technology-based editorial guideline for content quality, and PR Newswire is aligning our processes with those standards to ensure that press releases distributed are high-quality, authenticated content," noted Jason Edelboim, senior vice president of global product for PR Newswire. "Google's recent action targeting low-quality content in the Panda 4.0 update affirms the importance of ensuring press releases and other content distributed via PR Newswire's network are of real utility and interest to journalists and bloggers, as well as the general public."
If only they took these steps before Google slapped them. If only.
I assume this is having a major impact on their business both the traffic drop and now preventing a whole segment of spammers customers from paying them for press releases.
Forum discussion at Google+.

Let Google Know About Your Negative SEO

Let Google Know About Your Negative SEO


danger signA thread at Google Webmaster Help asks a question that goes unanswered for the most part, "Negative SEO. How can we let the Webmaster Team know?"
How do you let Google know when you think you've been hit by negative SEO?
Good question, I believe this was answered by various Googlers.
Besides for most of them saying that it is rare to be hurt by negative SEO, if you are worried, you can post the details in Google Webmaster Help and also even submit a reconsideration request, if you have a manual action, and let them know that way.
Truth is, either way, the best response you'll get from Google or someone trying to help you with your Google issues but do not work from Google, is the Google Webmaster Help forums.
You can also try to get on a live hangout with John Mueller or another Googler by visitingGoogle Webmaster on Google+ and finding one of their live hangouts.
Either way, you will almost have to always do work to "fix" the issue even if someone else did it to you. To get help on those steps, you need to isolate what your issue is and then fix it from there.
Forum discussion at Google Webmaster Help.
Image credit to mysafetysign.com