SEO Tips and Tricks

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Understanding Google and the role of SEO

Search Engines are businesses. Like any business, they want to deliver the best product they can to their consumer – in the case of the search engines, that means the best search results to searchers.

Tuesday, 16 December 2014

20-year-old Jaipur girl gets Rs 2.1 crore job offer to work as software engineer at ‪#‎Facebook‬

20-year-old Jaipur girl gets Rs 2.1 crore job offer to work as software engineer at ‪#‎Facebook‬


Astha Agarwal had no inkling back in 2009 when she signed up as a user on Facebook that she would one day get an offer from it. She had joined FB to keep in touch with people she met in Azerbaijan during the International Junior Science Olympiad, but in May this year, she was at FB headquarters in Menlo Park, California, for summer internship.
http://www.hindustantimes.com/Images/popup/2014/12/astha_agarwal.jpg

After the May-to-July internship, she got the offer to work as a software engineer at FB.
“But it was only recently that I calculated the money in INR and realised mine was the highest among all FB offers,” she says as she shows HT a copy of the offer letter. Astha will join FB in October next year after she completes her eighth semester at Indian Institute of Technology, Bombay (IIT-B).
Astha, 20, is the younger of the two daughters of a Rajasthan Vidyut Prasaran Nigam Limited (RVPNL), a transmission company, executive engineer. She is in Jaipur for her winter vacation.
After the news has got out that she’s got a pre-placement offer from the social media company for Rs. 2.1 crore salary, including sign-on bonus and ESOPs, the phone at the modest Agarwal household in government colony on Sahkar Marg in Jaipur hasn’t stopped ringing.
She got into IIT when her elder sister, Pavitra, graduated from IIT, Delhi as a chemical engineer. She secured all India rank of 90 in IIT-JEE 2011 and joined department of computer science engineering at IIT-B.
However, Astha isn’t as excited about the money as much as she is excited about working for Facebook. “She also got an offer from Google, but she didn’t take it,” her father Ashok Agarwal says.
“As a matter of fact, she hasn’t appeared for any other company during the placements.”
“What I liked about FB was that is has much less employees than Google and it is easier to make an impact with less people around,” she explains why she’s so happy for the offer.
“It’s a start-up kind of a culture, but more than anything, I guess it’s just a matter of choice.” Talking about Zuckerberg, she says she didn’t get a chance to meet him personally during the internship “but I recall from a recent news was that he wears the same t-shirt every day so he doesn’t waste time in deciding what to wear”.
“I think that is something very inspiring and people who complain about lack of time can learn something from this,” she says. Astha is one of the five other IIT-B graduates who have got FB offer: two during pre-placements and three from campus placements.
Astha went to St Xavier’s School in Jaipur and got 98% in Class 12.http://www.hindustantimes.com/Images/popup/2014/12/astha_agarwal.jpg


Friday, 12 December 2014

SEO TIPS AND TRICKS FOR 2015 - Googlexpres

SEO TIPS AND TRICKS FOR 2015 - Googlexpres

Search Engine Optimization in 2015 is too complex for beginners so they must need to follow some Best SEO Tips and Tricks that will boost their Website ranking better in modern Search Engines.
So here we are going to see some Basic and Intermediate SEO Tips and Tricks that helps to improve your 3 important website ranking and also in Search Engine Results Page.
Below SEO tips and techniques are provided as per Google Best Practices and this cover most of the onpage factors.

Tips and Techniques for Keyword Analysis

The Below list will help to improve the Keyword Analysis better.
  1. Use this Google Keyword Planner for Keyword research
  2. Find Less Competitive Keywords with high search Volume
  3. Choose Key phrases
  4. List out Relative Keywords by relevance
Google Keyword Planner - Google Keyword Planner is the free SEO tool that is provided by Google and it helps to find out the Keywords search volume and relative Keyword ideas for you. Useful tool compare with other keyword analysis tool because Google is the top Search Engine used by people so it's worth to use this tool. Also use this 8 Free Google SEO Tools that help to Optimize your website
Less Competitive Keyword with high Search Volume - Finding this one is crucial part of SEO because if you find out this Keyword then you can get high search visitors. More competitor's means ranking high is also too much tough. So find out less completive Keywords.
Choose Key Phrases - Rather than selecting a single Keyword it's better chance to ranking more than one keyword if you chosen Key Phrases. So select Key phrases that works better compare to keywords.
List out Relative Keywords by relevance - List the relevant Searches and Keywords and use the words or phrase in the article going to publish in the blog for the selected keyword. This is going to help get ranking in more phrases than you targeted.

Excellent SEO Tips to improve On-Page optimization

Use this free top 10 wordpress SEO Plugins for better on-page seo for Wordpress blogs.
  1. Interesting and Descriptive to read
  2. Quality of the Content
  3. Short and Sweet Title
  4. Relative Meta Description
  5. Use this Optimal Keyword Density Ratio in content
  6. SEO Friendly Url
  7. Keywords in First Paragraph
  8. Use of Headings
  9. Focusing Keywords
  10. Image Optimization
SEO Tips and Tricks for 2014
Interesting and Descriptive article - No one is going to like boring long articles so write your content interest to read and descriptive content that will clear all things about the article title.
Quality of the Content - Don't copy Paste whole content from the other website that never going to bring you traffic. Google has very good eye to find out the Duplicate contents. Avoid Keyword stuffing and other Black-hat SEO tricks.
Shot and Sweet Title - Title must be relative and the Key phrase Keywords must be present in the Title. And in length is better to keep it between 40 to 65 Characters. To make website title tag to more search engine friendly read this Tips to optimize the title tag .
Relative Meta Description - Writ a short and sweet 156 Characters that will explain your whole story of the article will help to know better in Search Engines Results Page.
Optimal Keyword Density Ratio - Maintain your Keyword Density in the Safe manner to not getting Google Algorithm Penalties.
SEO Friendly URL - Url of the content must be meaning full to the content. Then search Engine highlight the Url Keywords also it's a boosting signal for the SEO.
Keyword in First Paragraph - Use the Keywords in First Paragraph so search Engines know this is the content really explains about the Title.
Use of Headings - Use prober headings tags h1, h2, etc... It will make readability easier and Nice Chapter wise content.
Focusing Keywords - Highlighting the Keyword with strong or em tag will increase the visibility of the point you are really want to reader by people also it's add some weight in SEO.
Image Optimization - One Image can explain everything better than long story content so add an image and Optimize image using proper Alt Tags.

Tips to improve Off-Page SEO

  1. Use of Social Media
  2. Quality Link Building
Use of Social Media - Use of Social Media not going to build follow back links but it's a powerful source to deliver traffic to the website. Traffic signal is also important factor in SEO so use the social media to get traffic.
Quality Link Building - Don't build your Link too much faster. Quantity of Back links that's not matter Quality will Matter. So write your articles good and interesting then the Back link will flow automatically to your content.

Useful SEO Tricks for 2015

  1. Find LSI Keywords
  2. Use LSI Keywords more
  3. SEO Check Up
Find LSI Keywords - Find the Latent Semantic Indexing Keywords related to your keywords using different methods available in the internet.
Use LSI Keywords more - Rather than Keyword stuffing the new idea use mixes it up LSI Keywords with Keywords as Keyword Stuffing. Use it in all important On-Page SEO Factors.
SEO Check Up - Take SEO Check Up and using different tools available in the Internet and improve the SEO Score by fixing by the tips then you can get a better rank in SERP.
Add a Bookmark of this Page above Tricks will be updated in regular manner to maintain the Quality of the Article.

Necessaries of SEO Tips and Tricks in 2015

Competitive world everything will have some Guidelines and rules that must we need to follow. So we need to follow this techniques to survive our ranking in search Engines.
Always one thing we need to remember in SEO that is if we write Unique and Good Articles that is interest to read for a user not for search engines this is the one rule always survives you in SERP.
Hope this SEO Tips and Tricks will helps to boost your rank in Google in 2015.

Search Engine Optimization Step-by-Step

Search Engine Optimization Step-by-Step


Step 1: The Original Page

Step 2: Choose Your Keywords

Step 3: How Did Your Guess Do?

Step 4: Find Better Keywords

Step 5: Check the Numbers on the New Keyword Phrase

Step 6: Write the Title

Step 7: Keywords and Description

Step 8: The Page Title and Sub-Title

Step 9: Add Your Keyword Phrase to the Content

Step 10: Put Up the New Page and Wait

Wednesday, 10 December 2014

Google AdWords Adds Custom Columns

Google AdWords Adds Custom Columns

Google AdWords CustomGoogle announced on Google+ that they've enabled a way for advertisers to customize the columns they want to see in their reports.
Google said they are "introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see." These new custom columns can be added to campaign or ad group reports. The data within these reports can also be sorted, filtered, and downloaded.
Here is how to create custom columns in AdWords:
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click the Campaigns or Ad groups tab.
  4. Click the Columns drop down button, and then select Customize columns.
  5. Select the "Custom Columns" category on the left.
    • If you’ve never created a custom column, a dialog box is displayed. Go to the next step.
    • If you’ve already created a custom column, click +Column. In the “Column name” field, enter the name of your new column. This name will be displayed in the column header.
  6. In the “Column description” field, enter a description of your column. The text you enter here will be displayed whenever someone hovers over the ? icon next to the column name.
  7. Select the metric you’d like to base this column on. (Not all metrics are available on all tabs.)
  8. Select the segment you’d like to apply to this metric, such as device or network.
  9. Select the segment values that you’d like to see. For example, if you’ve selected “Device” as your segment type, you might choose “Mobile.”
  10. Click Save. The new custom column is automatically added to your columns.
  11. Click Apply to apply your column customization to your data table.
click for full size
Forum discussion at Google+.

Tuesday, 9 December 2014

95 SEO Tips and Tricks for Powerful Search Engine Optimization

95 SEO Tips and Tricks for Powerful Search Engine Optimization


1 . Write great content (HIGH PRIORITY)

Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won't stick around on your site and search engines won't find your site valuable.

0 . Write unique content (HIGH PRIORITY)

Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

-1 . Add new content all the time (HIGH PRIORITY)

Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

-2 . Create a great keyword phrase (HIGH PRIORITY)

The first thing you should do when working on search engine optimization is find a great keyword phrase for that page. You shouldn't try to optimize your entire site to one keyword phrase - instead focus on writing pages for specific keywords and phrases.

-3 . Choose a phrase that is popular, but not too popular (HIGH PRIORITY)

When trying to decide on a keyword phrase, you want to find one that is popular but not extremely popular. This may seem counter-intuitive, but the reality is that extremely popular keywords are very desirable and so very competitive. It's better to try to optimize for keywords that you can rank higher. You'll get more pageviews from a less popular keyword when you're on the first or second page of the search engines, than from a super popular keyword that you only make it to page 50 of search engines.

-4 . Write an accessible site (HIGH PRIORITY)

Accessible HTML is accessible to both search engine spiders and screen readers. The more accessible you make your pages, the easier it will be for search engines to read and rank your pages.

-5 . Use the keyword phrase in your title tag (HIGH PRIORITY)

The title tag is one of the most important tags on your Web page. And placing your keyword phrase in the title tag, preferably at the beginning, is very important to get that phrase into the search engines. Plus, that puts your keyword phrase as the link in the search engine index.

-6 . Get a domain with your keyword phrase (HIGH PRIORITY)

Putting your keyword phrase in your domain name is a great way to optimize for that phrase.

-7 . Use the keyword phrase in your URL (HIGH PRIORITY)

Even if you can't get your keywords into your domain name, you can put them into your URLs. Search engines read the URLs and assign value to the text they find there.

-8 . Use your keyword phrase a lot, but not too much (HIGH PRIORITY)

The ratio of your keywords to the rest of the text on your page is called the keyword density. It's important to repeat your keywords in your document, but not too much. Keyword density should be between 3 and 7% for your primary keyword phrase and 1-2% for any secondary keywords or keyword phrases.

11 . Use your keyword phrase in headlines (HIGH PRIORITY)

Headline tags (h1, h2, h3, etc.) are a great place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.
10 . Use your keyword phrase in anchor text of links (HIGH PRIORITY)
Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.

9 . Ask other people for links to your page (HIGH PRIORITY)

A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites.
8 . Try to get your keyword phrase inside incoming links (HIGH PRIORITY)
Inbound links are a great way to improve your page rank. But you can't really control how people link to your pages. Chances are they won't use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you. If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed.
Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made. For example:
Please link to this page: <a href="http://webdesign.about.com/od/seo/tp/seo_tips_and_tricks.htm">SEO Tips and Tricks</a>

7 . Try to get links from reputable sites (HIGH PRIORITY)

Reputable sites that link to you will increase your reputation. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it's Google PageRank. Also, .edu sites have a higher reputation because they represent schools and universities.
6 . Try to get links from similar sites (HIGH PRIORITY)
Inbound links from sites similar to your own are important as well. This indicates that your site does have content related to that topic. Plus, it indicates that your competition finds your site valuable, and that gives your site more credibility.

5 . Try to get links from .edu, and .gov sites (HIGH PRIORITY)

Sites that are on .edu and .gov top-level domains have a large amount of credibility because they are very difficult to get. So if you can get the designers of those sites to link to you, that gives your site more credibility as well.

4 . Create as much content as you can (MEDIUM PRIORITY)

Content is king. The more content you have on your site, the more there is to be indexed and appear in search engines.

3 . Keep your site content inside one theme (MEDIUM PRIORITY)

The theme or topic of your entire site is important as well. If you have a lot of pages all around one basic theme, that will lend more credibility to each page that follows that same theme.

2 . Keep your site live as long as possible (MEDIUM PRIORITY)

Older pages (at the same domain) will rank higher than newer ones.

21 . Create a sitemap (MEDIUM PRIORITY)

Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.
20 . Create an XML sitemap or Google sitemap (MEDIUM PRIORITY)
Search engines love sitemaps - not necessarily for ranking, but for finding links on your site. It's not critical that you create an XML sitemap or Google sitemap, plain HTML sitemaps work just as well.

19 . Use 301 redirects for permanent redirects (MEDIUM PRIORITY)

When you redirect your pages, you should always use a 301 http server redirect. This tells the search engines that the redirect is permanent and that they should change their index to use the new URL. Spammers use other types of redirects (HTTP 302 redirects and meta refresh), so they are not a good idea to use.
18 . Use 302 redirects only for long or ugly URLs (MEDIUM PRIORITY)
HTTP 302 redirects are for temporary redirects. The only time you should use them is for redirecting ugly URLs to more user-friendly ones. This tells the search engine that the ugly URL should not be removed from the index, because the user-friendly URL is just to make the URL palatable. Keep in mind that many spammers use 302 redirects to fool search engines. So be judicious in your use of them.

17 . Get as many inbound links as you can (MEDIUM PRIORITY)

Links are important, especially from sites other than your own. These are called inbound links. And if you get a lot of inbound links, that will help your page ranking. Remember that 1-2 links from high-reputation sites are better than 10 links from link farms.
16 . Put your keyword phrase in the first paragraph (MEDIUM PRIORITY)
Repetition of your keyword phrase is important in your content. But it's especially important in the first one or two paragraphs of text. And if you can repeat it once in the first paragraph that will help up it's priority.

15 . Put your keyword phrase at the top of the HTML (MEDIUM PRIORITY)

More than just the first paragraph, you should try to move your content towards the top of the HTML document. And that includes your keyword phrase.

14 . Put your keyword phrase in alternative text (MEDIUM PRIORITY)

Images are a great place to put your keyword phrase - in the alternate text. This is a way to add your keyword phrase into your document without being repetitive to your readers. But be careful not to overdo it - as you don't want to appear to be keyword stuffing. That could get your site banned.

13 . Increase the font size of your keyword phrase (MEDIUM PRIORITY)

Search engines understand that fonts that are larger than the standard font size on the page indicate text that is more important. Use CSS or the font tag. Apply font size changes to headline tags as well.

12 . Format your keyword phrases to stand out (MEDIUM PRIORITY)

Use <strong> and <em> where appropriate to make your keyword phrases stand out. Search engines can read those tags, and will recognize that text that is emphasized is often more important than the surrounding text.

31 . Write a descriptive meta description (MEDIUM PRIORITY)

Search engines use the description meta tag as the description in their index. So it's important to describe your pages accurately. This helps customers find your pages, and search engines to index them.

30 . Link to your page from within your site (MEDIUM PRIORITY)

Links are important, and linking from one page to another on your own site is a very easy way to get links. They aren't as important in search engine ranking as links from external sites, but they do help. If nothing else, they help the search engine spider find all the pages on your site.

29 . Put up links that flow within the text (MEDIUM PRIORITY)

Links that make sense within the context of the document (whether from external or your own site) will rank higher than lists of links or other forms of artificial links. This is because search engines value content and links that make sense within the context of the content are more definitely related to that content than links that are inside lists.

28 . Keep asking for inbound links (MEDIUM PRIORITY)

The older the links are the better. If you get 100 links added all at once, it appears to the search engines that you are buying link placement, and that can be construed as spamming.

27 . Get linked in DMOZ and Yahoo! (MEDIUM PRIORITY)

DMOZ and Yahoo! and other directories show that your page is related to the contentin that section of the directory.

26 . Periodically check your outbound links for pagerank (MEDIUM PRIORITY)

Whenever you add an external link on your site, you run the risk that it changes from the site you linked to into a link farm or "bad neighborhood". By periodically checking the PageRank of the external sites you link to, you can remove links that have gotten bad. This will help you make sure that your page's credibility is not reduced by who you are linking to.

25 . Link all major images (MEDIUM PRIORITY)

It's important to always link images because people click on images. And search engines value content that has been linked. The key is to always include alternative text, so that the search engine has text to rank. Any image that your customer can see on the page should be linked.

24 . Keep your pages up-to-date (MEDIUM PRIORITY)

Pages that are regularly updated are given priority over pages that are older and ignored. But you should do more than simply fix typos or make small changes, regular, extensive updates are more effective than minor updates.

23 . If you must use frames, always use the noframes tag (MEDIUM PRIORITY)

Frames and search engines don't mix well. But if you must use frames, then you should always include an extensive noframes version of your site. And by extensive, the best way to get your site indexed in search engines is to completely rewrite it in your noframes version.

22 . If you must use Flash, always include alternative text (MEDIUM PRIORITY)

Flash and search engines don't mix well, but if you must use flash you should include alternate text that describes exactly what the Flash element includes. And if you use Flash for your entire site, you should always do an alternate version of the complete site in HTML so that search engines and non-Flash browsers can view it as well.