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What are keywords and why do I need them?

Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.

Pay Per Click Management

PPC Management Firm, Adwords Management, Pay per Click Management Services and More The World Leader in PPC Management

Welcome to Google Places Business

97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a free local platform from Google..

Google Panda Update vs. Google Penguin

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012 .The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines[2] by using now declared black-hat SEO techniques, such as keyword stuffing,[3] cloaking,[4] participating in link schemes,[5] deliberate creation of duplicate content,[6] and others.

Understanding Google and the role of SEO

Search Engines are businesses. Like any business, they want to deliver the best product they can to their consumer – in the case of the search engines, that means the best search results to searchers.

Monday, 15 September 2014

Google Analytics Benchmarking Report

Google Analytics Benchmarking Report


Google Analytics LogoGoogle Analytics announced a new report that is rolling out to Google Analytics users who opt in to "share anonymously with Google and others" setting named the Benchmarking Report.
The Benchmarking Report will show you well your site is doing amongst your industry specific competitors.
Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition.
To access the Benchmarking reports, go to Audience > Benchmarking in the left navigation (in the Reporting section). You might not see it today, even if you enabled it because it is still rolling out.
Here is a screen shot:
click for full size
Benchmarking data is available for each value of the following dimensions:
  • Default Channel Grouping (i.e. Social, Direct, Referral, Organic Search, Paid Search, Display, and Email channels)
  • Location (Country/Territory)
  • Device (i.e. desktop, mobile, and tablet)
You can compare your data against benchmarks for the following metrics:
  • Sessions (i.e. number of sessions)
  • % New Sessions
  • New Sessions (i.e. number of sessions from new users)
  • Pages / Session
  • Avg. Session Duration
  • Bounce Rate
This is incredibly cool and useful data for anyone.
Forum discussion at Google+.

Google Now Using Lakh Numbering Format For Estimated Search Results

Google Now Using Lakh Numbering Format For Estimated Search Results


One of our Indian readers from Arindam Inc. sent me a screen shot via email of Google now using the Lakh numbering format for the estimated search results count.
A lakh or lac is a unit in the South Asian numbering system equal to one hundred thousand (100,000; Scientific notation: 105). In the Indian numbering system, it is written as 1,00,000. It is widely used both in official and other contexts in Bangladesh, India, Myanmar, Nepal, Pakistan, and Sri Lanka. It is often used in Indian, Pakistani, and Sri Lankan English.
Here is a screen shot of how it looks like in Google India for [weather kolkata]:
Google Using Lakh Number Format For Number Of Results
Same result in Google.com, with the standard number format:
I believe this is a pretty new change that is now available on Google India and other localized properties.
Forum discussion at Google+.

Google Rel=Agent Replaces Authorship: Maybe Google Testing SEOs

Google Rel=Agent Replaces Authorship: Maybe Google Testing SEOs


Some savvy webmasters were inspecting the HTML markup behind the last Google Webmaster Blog post and noticed the markup used on the posted by John Mueller hyperlink had a bit of extra code for rel=agent. Here is a screen shot of the code:
Google Rel-Agent
Paul Shaprio asked about it on Twitter after noticing it, saying "Weird, probably insignificant observation... JohnMu is tagged with ?rel=agent." Indeed.
Often Googlers, especially on the webmaster blog, add markup to see if we are looking. It is Google humor, that is how Googlers have fun.
John replied:
Yea right, a typo. :)
As you know, Google has destroyed authorship so it would have said rel=author but John changed it to rel=agent to mess with us.
Love this stuff.
Forum discussion at Twitter.
Update: Now John changed it to google.com/+johnmueller?rel=AUTHOR

Google Malware Notice Only On Organic Result?

Colin McDermott posted on Twitter that Google shows a malware warning on the organic free search result for a site but not on the paid search ad.
Here is a screen shot that I was able to replicate:
Google Malware Notice Only On Organic Result
Funny how on the same exact search results page, the malware warning only shows for the organic result and not the paid search ad. Which one is more delayed? The paid result or the organic result?
You'd think Google would run both through the same security checks?
The site was hacked a few days ago, but seems to be okay now.
But I guess not.
Forum discussion at Twitter.

Google AdWords Ad Preview & Diagnosis Tool Technical Issues -

Google AdWords BugThere are confirmed reports at Google AdWords Helpforums of a bug with the Google AdWords Ad Preview and Diagnosis tools.
Some are reporting that when testing the localization within the tool, the tool is showing that the ads are not running, when they are indeed running.
Dan S, an AdWords advertiser wrote:
I'm having a similar problem with the Ad Preview Tool but the ads themselves seem to still be running. Keyword Diagnosis gives same result as bubble and preview tool.
Google's Kathleen confirmed the issue and said the Google team is looking into it. Kathleen wrote:
Thanks for bringing this to our attention. This issue has been detected by our technical team and they are currently looking into this. I'll update this thread when I have more information!