Search Engines are businesses. Like any business, they want to deliver the best product they can to their consumer – in the case of the search engines, that means the best search results to searchers.
Tuesday, 16 December 2014
22:45 Hemant Kumar No comments
20-year-old Jaipur girl gets Rs 2.1 crore job offer to work as software engineer at #Facebook
Astha Agarwal had no inkling back in 2009 when she signed up as a user on Facebook that she would one day get an offer from it. She had joined FB to keep in touch with people she met in Azerbaijan during the International Junior Science Olympiad, but in May this year, she was at FB headquarters in Menlo Park, California, for summer internship.
After the May-to-July internship, she got the offer to work as a software engineer at FB.
“But it was only recently that I calculated the money in INR and realised mine was the highest among all FB offers,” she says as she shows HT a copy of the offer letter. Astha will join FB in October next year after she completes her eighth semester at Indian Institute of Technology, Bombay (IIT-B).
Astha, 20, is the younger of the two daughters of a Rajasthan Vidyut Prasaran Nigam Limited (RVPNL), a transmission company, executive engineer. She is in Jaipur for her winter vacation.
After the news has got out that she’s got a pre-placement offer from the social media company for Rs. 2.1 crore salary, including sign-on bonus and ESOPs, the phone at the modest Agarwal household in government colony on Sahkar Marg in Jaipur hasn’t stopped ringing.
She got into IIT when her elder sister, Pavitra, graduated from IIT, Delhi as a chemical engineer. She secured all India rank of 90 in IIT-JEE 2011 and joined department of computer science engineering at IIT-B.
However, Astha isn’t as excited about the money as much as she is excited about working for Facebook. “She also got an offer from Google, but she didn’t take it,” her father Ashok Agarwal says.
“As a matter of fact, she hasn’t appeared for any other company during the placements.”
“What I liked about FB was that is has much less employees than Google and it is easier to make an impact with less people around,” she explains why she’s so happy for the offer.
“It’s a start-up kind of a culture, but more than anything, I guess it’s just a matter of choice.” Talking about Zuckerberg, she says she didn’t get a chance to meet him personally during the internship “but I recall from a recent news was that he wears the same t-shirt every day so he doesn’t waste time in deciding what to wear”.
“I think that is something very inspiring and people who complain about lack of time can learn something from this,” she says. Astha is one of the five other IIT-B graduates who have got FB offer: two during pre-placements and three from campus placements.
Astha went to St Xavier’s School in Jaipur and got 98% in Class 12.
Friday, 12 December 2014
23:05 Hemant Kumar No comments
SEO TIPS AND TRICKS FOR 2015 - Googlexpres
Tips and Techniques for Keyword Analysis
Excellent SEO Tips to improve On-Page optimization
Tips to improve Off-Page SEO
Useful SEO Tricks for 2015
Necessaries of SEO Tips and Tricks in 2015
23:04 Hemant Kumar No comments
Search Engine Optimization Step-by-Step
Step 1: The Original Page
Step 2: Choose Your Keywords
Step 3: How Did Your Guess Do?
Step 4: Find Better Keywords
Step 5: Check the Numbers on the New Keyword Phrase
Step 6: Write the Title
Step 7: Keywords and Description
Step 8: The Page Title and Sub-Title
Step 9: Add Your Keyword Phrase to the Content
Step 10: Put Up the New Page and Wait
Wednesday, 10 December 2014
20:48 Hemant Kumar 1 comment
Google AdWords Adds Custom Columns
Google announced on Google+ that they've enabled a way for advertisers to customize the columns they want to see in their reports.
Google said they are "introducing custom columns to AdWords reporting, an easy way to create and view segmented columns for the metrics you want to see." These new custom columns can be added to campaign or ad group reports. The data within these reports can also be sorted, filtered, and downloaded.
Here is how to create custom columns in AdWords:
- Sign in to your AdWords account at https://adwords.google.com.
- Click the Campaigns tab.
- Click the Campaigns or Ad groups tab.
- Click the Columns drop down button, and then select Customize columns.
- Select the "Custom Columns" category on the left.
- If you’ve never created a custom column, a dialog box is displayed. Go to the next step.
- If you’ve already created a custom column, click +Column. In the “Column name” field, enter the name of your new column. This name will be displayed in the column header.
- In the “Column description” field, enter a description of your column. The text you enter here will be displayed whenever someone hovers over the ? icon next to the column name.
- Select the metric you’d like to base this column on. (Not all metrics are available on all tabs.)
- Select the segment you’d like to apply to this metric, such as device or network.
- Select the segment values that you’d like to see. For example, if you’ve selected “Device” as your segment type, you might choose “Mobile.”
- Click Save. The new custom column is automatically added to your columns.
- Click Apply to apply your column customization to your data table.
Forum discussion at Google+.
Tuesday, 9 December 2014
21:04 Hemant Kumar No comments