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What are keywords and why do I need them?

Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.

Pay Per Click Management

PPC Management Firm, Adwords Management, Pay per Click Management Services and More The World Leader in PPC Management

Welcome to Google Places Business

97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a free local platform from Google..

Google Panda Update vs. Google Penguin

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012 .The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines[2] by using now declared black-hat SEO techniques, such as keyword stuffing,[3] cloaking,[4] participating in link schemes,[5] deliberate creation of duplicate content,[6] and others.

Understanding Google and the role of SEO

Search Engines are businesses. Like any business, they want to deliver the best product they can to their consumer – in the case of the search engines, that means the best search results to searchers.

Monday, 13 October 2014

Only 5% Of SEOs Feel Google Views Link Building As Not Spam

Only 5% Of SEOs Feel Google Views Link Building As Not Spam

Back in July, we polled you guys asking your view on how Google sees link building, ie is it spam or not. We have just about 500 responses thus far and truth is, it isn't good.
The question was "Is All Link Building Considered Spam By Google?"
  • 40% said Google views most link building as spam
  • 35% said Google views some link building as spam
  • 20% said Google views all link building as spam
  • 5% said Google views no link building as spam
Google Links Poll
I am not surprised by the poll results but I am sure Google will have fun with it.
Disclaimer: Please see my poll disclaimer post before coming to any conclusions on these results.
Forum discussion continued at WebmasterWorld.
This post was pre-written and scheduled to be posted today. FYI, I am offline today, so if Google does a Penguin update - I won't get to it until Monday.

Google Panda 4.1 Weekend Refresh?

Google Panda 4.1 Weekend Refresh?


Google Panda 4.1A couple weeks ago, Google pushed out a large update to the Google Panda Algorithm, version Panda 4.1.
A weekend later, we saw major traffic shifts in Google, which Google said was likely Panda 4.1 still in the process of rolling out 1.5 weeks later.
But now, almost 2.5 weeks later, we are still seeing Panda swings. Glenn Gabe posted on Twitter that he is seeing "another Panda tremor yesterday (10/12)."
Glenn Gabe, who follows Google Panda sites incredibly closely added:
Adam Melson added:
Glenn also shared a Google Webmaster Tools chart of a Panda client but explained this is data from 10/11 and 10/12 should be way higher:
click for full size
San Sharp shared a chart from SearchMetrics of a Panda 4.1 winner:
click for full size
There is some chatter at the generic WebmasterWorld thread:
...and reversed again.
Is it just me, or is anyone else here seeing this yo-yo effect?
My guess is that something is being tested that affects "a small minority of sites", and is probably small enough and subtle enough to get under the radar of most observers: I only notice because it is my site, and I have only noticed the other couple of sites affected in my sector because, as a result of what my site is doing, I have taken a more detailed look at what is happening there.
I also had the rare opportunity, last week, off using a brand-new laptop on a new wi-fi network near (but not in the same immediate area as) my own system. The results - very obviously tightly focused on location - were interestingly different from what I have seen elsewhere locally, and really do confirm that there is now no such thing in Google as a "neutral" set of results.

Monday, 15 September 2014

Google Analytics Benchmarking Report

Google Analytics Benchmarking Report


Google Analytics LogoGoogle Analytics announced a new report that is rolling out to Google Analytics users who opt in to "share anonymously with Google and others" setting named the Benchmarking Report.
The Benchmarking Report will show you well your site is doing amongst your industry specific competitors.
Benchmarking allows you to compare your data with aggregated industry data from other companies who share their data. This provides valuable context, helping you to set meaningful targets, gain insight into trends occurring across your industry, and find out how you are doing compared to your competition.
To access the Benchmarking reports, go to Audience > Benchmarking in the left navigation (in the Reporting section). You might not see it today, even if you enabled it because it is still rolling out.
Here is a screen shot:
click for full size
Benchmarking data is available for each value of the following dimensions:
  • Default Channel Grouping (i.e. Social, Direct, Referral, Organic Search, Paid Search, Display, and Email channels)
  • Location (Country/Territory)
  • Device (i.e. desktop, mobile, and tablet)
You can compare your data against benchmarks for the following metrics:
  • Sessions (i.e. number of sessions)
  • % New Sessions
  • New Sessions (i.e. number of sessions from new users)
  • Pages / Session
  • Avg. Session Duration
  • Bounce Rate
This is incredibly cool and useful data for anyone.
Forum discussion at Google+.

Google Now Using Lakh Numbering Format For Estimated Search Results

Google Now Using Lakh Numbering Format For Estimated Search Results


One of our Indian readers from Arindam Inc. sent me a screen shot via email of Google now using the Lakh numbering format for the estimated search results count.
A lakh or lac is a unit in the South Asian numbering system equal to one hundred thousand (100,000; Scientific notation: 105). In the Indian numbering system, it is written as 1,00,000. It is widely used both in official and other contexts in Bangladesh, India, Myanmar, Nepal, Pakistan, and Sri Lanka. It is often used in Indian, Pakistani, and Sri Lankan English.
Here is a screen shot of how it looks like in Google India for [weather kolkata]:
Google Using Lakh Number Format For Number Of Results
Same result in Google.com, with the standard number format:
I believe this is a pretty new change that is now available on Google India and other localized properties.
Forum discussion at Google+.

Google Rel=Agent Replaces Authorship: Maybe Google Testing SEOs

Google Rel=Agent Replaces Authorship: Maybe Google Testing SEOs


Some savvy webmasters were inspecting the HTML markup behind the last Google Webmaster Blog post and noticed the markup used on the posted by John Mueller hyperlink had a bit of extra code for rel=agent. Here is a screen shot of the code:
Google Rel-Agent
Paul Shaprio asked about it on Twitter after noticing it, saying "Weird, probably insignificant observation... JohnMu is tagged with ?rel=agent." Indeed.
Often Googlers, especially on the webmaster blog, add markup to see if we are looking. It is Google humor, that is how Googlers have fun.
John replied:
Yea right, a typo. :)
As you know, Google has destroyed authorship so it would have said rel=author but John changed it to rel=agent to mess with us.
Love this stuff.
Forum discussion at Twitter.
Update: Now John changed it to google.com/+johnmueller?rel=AUTHOR