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What are keywords and why do I need them?

Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.

Pay Per Click Management

PPC Management Firm, Adwords Management, Pay per Click Management Services and More The World Leader in PPC Management

Welcome to Google Places Business

97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a free local platform from Google..

Google Panda Update vs. Google Penguin

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012 .The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines[2] by using now declared black-hat SEO techniques, such as keyword stuffing,[3] cloaking,[4] participating in link schemes,[5] deliberate creation of duplicate content,[6] and others.

Understanding Google and the role of SEO

Search Engines are businesses. Like any business, they want to deliver the best product they can to their consumer – in the case of the search engines, that means the best search results to searchers.

Thursday, 10 April 2014

Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”

Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”


keywords-not-provided-featuredThere are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software, even for AdWords advertisers.
We expected changes to not provided in the near future, and based on these reports, the likelihood of advertisers being stripped of keyword data is high.
When Google moved to secure search in October 2011, it was a major setback to publishers, who began losing data about the keywords used to reach their sites. That opened up Google to claims of hypocrisy, in that advertisers continued to receive the terms while others didn’t. By Google applying this to advertisers as well, it would close that claim of hypocrisy by setting the same standard for organic search terms and paid search terms.
Search Engine Land has spoken to our own trusted sources as well, and these sources have confirmed the reports that Google will soon stop passing keyword data to advertisers. This means:
  • Google will likely cease stop providing referrer data for paid clicks on AdWords ads
  • Advertisers may see [not provided] in their Google Analytics reports or other analytics provider reports for paid search clicks
  • The AdWords reports will remain unaffected
Our sources says Google is likely to announce this within the week, and the change may go live as soon as a few weeks from now.
Google would not confirm these reports with us when we asked them today.

Friday, 4 April 2014

Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads

Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads


google-flyswatter-penalty-featured
Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users.
Cutts said the algorithm was refreshed last Thursday, February 6. Here’s his tweet:
This would be the third confirmed update to the Top Heavy algorithm, with the full release schedule as follows:
  • Top Heavy 1: Jan. 19, 2012 (impacted less than 1% of English searches)
  • Top Heavy 2: Oct. 9, 2012 (impacted 0.7% of English searches)
  • Top Heavy 3: Feb. 6, 2014 (impact not stated)

Background On & Recovering From Top Heavy

What is the page layout algorithm? As we quoted from Google originally:
We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away.
So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.
Such sites may not rank as highly going forward.
See also our original article for when Top Heavy was first released, for advice about how a site that’s caught may have to wait until the next release for any changes it’s made to restore rankings.
We have not seen many complaints within the SEO community around February 6th or 7th about any update like this, which suggests it impacted fewer sites than when Google updates other filters like the Panda or Penguin algorithms.

Thursday, 3 April 2014

Matt Cutts: PageRank Not Popularity, Topical PageRank Helps & Authority On Subjects Coming

Matt Cutts: PageRank Not Popularity, Topical PageRank Helps & Authority On Subjects Coming


matt cutts of googleIn yesterday's video from Google's Matt Cutts, Matt summarized three topics that aren't necessarily new but often confused by folks in the webmaster and SEO community.
In short, he said:
(1) PageRank is not a measure of popularity
(2) Topical PageRank may help determine if a specific site is a good match for a specific query
(3) Google has algorithm changes they are working on to improve their understanding of who is an authority
Here is the video:
On PageRank not being a measure of authority, that makes sense to us but not all. Matt's example is key, porn sites are way more popular than government sites in terms of traffic and usage. But no one links to porn sites and thus their PageRank is not as high as government sites, which everyone links to.
On topical PageRank, that also makes a lot of sense and most SEOs get this. This is why anchor text was/is so important and likely more important than raw links. I won't go into this more, I am tired.
Finally, Matt mentioned again, Google is working on an algorithm for the authority in the space.
Forum discussion at Google+ & Twitter.

Saturday, 22 March 2014

Google's Matt Cutts: New Softer Panda Update Coming Soon

Google's Matt Cutts: New Softer Panda Update Coming Soon


Google PandaAt SMX West Matt Cutts of Google announced they are actively working on the "next generation" Panda update that will "soften" the algorithm.
Matt specifically said this is aimed at helping small businesses that may be impacted by the Panda algorithm. There was no date given on its release but he made it clear, this will be a bigger update that will make Panda less of an impact on certain sites.
Glass Panda Story
Yes, that is a Google Glass vignette view from Danny Sullivan while on stage, with mySearch Engine Land story on the topic.
Didn't Google already soften the Panda algorithm? Yes. They announced it last may and rolled it out in July. With that, only 18% recovered fully with that last softer Panda update.
I assume when it rolls out, Matt Cutts will let us know, unlike other Panda refreshes.
Forum discussion at Google+.

I Got In A Fight With My AdWords Rep & Google Dropped My Organic Rankings

I Got In A Fight With My AdWords Rep & Google Dropped My Organic Rankings


Here is a fun story at the Google Webmaster Help of a webmaster who said his rankings dropped the day after he got in a fight with his AdWords representative.
As you may know, Google has said time and time again, AdWords and organic search have no influence on each other. There is a church and state separation between the two.
Here is what this webmaster had to say:
My site used to rank #1 for an entire year when searched in San Diego.
About two (2) months ago, I had a conversation with Google Adwords. The gentleman I was speaking with became disagreeable and belligerent with me. When I asked to speak with his supervisor, he refused. When I pressed the issue, he eventually handed the phone to someone else who hung up on me. The NEXT day, my Google rank dropped 7 places. Since then, Google has stopped indexing articles on my site.
Of course when someone posts something like that in the Google forums, the top contributors go at it and have fun.
They started picking apart the linking schemes and stolen content on the site.
The webmaster deleted his posts but once it is out on the web, it is there forever.
Here is a Matt Cutts video on AdWords and organic search:
John Mueller from Google did respond to the thread saying:
I just wanted to confirm that we have a very strict separation of our search and ads teams, and that nobody on the ads side would be able to adjust your site's ranking. If you are seeing changes in how your site appears in search, those changes would not be related to any contact you might have had with the ads team.
For what it's worth, off the bat I don't see anything specific that is being picked up as bad for your website, but there are almost always things that could be improved. Is there something specific that you'd be interested in?