Google Testing Huge Banner Image Ad In Search Results

@SynrgyHQ posted an image of a search result that I felt was a joke, it couldn't be real. I immediately emailed Google and they confirmed within ten minutes that this as a small test they are running in the United States.

Here is the test:

Yes, the image ad takes up virtually the whole entire top of the screen.

Of course, the ad is tasteful and very relevant to the query. It is someone searching for the airline name and getting an airline branded image.

But my, this is Google showing such a huge image in their search results.

Of course, Google in 2005 said:

There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.

I am afraid to ask what you all think of this?