Most of the business owners find it tough to compete with their
competitors in search advertising because they think that their budget
allocation is low against the amount competitors spend. We can't play
down these apprehensions since budget is the primary component that
defines the fate of a
PPC campaign. If you are
facing financial crunch in continuing your campaign, this article is
quite helpful. Although good budget allocation helps to gain results
more quickly, there are a number of ways in which you can enjoy the same
amount of benefits in lesser budget.
# Don't Always Target On Higher Ad Positions:
This is the common perception among the advertisers that only top three
positions in Google are clicked by the users. This isn't true at all. On
a number of occasions I have observed that adverts in position 4 and 5
still get traffic in much lower Cost-Per-Click.
# Use Specific and Long-tail Keywords:
Use of specific and long-tail keywords becomes mandatory if your AdWords
budget is extremely low and limited. Specific long-tail keywords with
3+ words have ability to describe your service well. For example, if a
person is looking for SEO services in India, will rely more on the
phrase 'SEO Services India' rather than a keyword 'SEO'.
# Specific Campaigns For Major Keywords:
I frequently perceive that business owners create single campaign to
hold the pulse of all the campaigns together. This is probably the
biggest mistake they do. The major flaw that it brings is grouping of
all the campaigns under single budget cap. If you fit highly popular,
but low-converting keywords within your PPC campaign, chances are bright
that these keywords will obtain traffic very quickly compared to
high-converting keywords. Not only it hurts your conversion measures,
but puts huge burden on the budget allocated for the budget.
# Get The Maximum Advantage of Reporting:
One more thing that may help you gain good results in low-budget is the use of
AdWords reporting tools.
Edwards is equipped with a very competent reporting system that helps
identify the cities and states your traffic is coming from. This is the
best tool to maximize your conversion rate with a low-budget. Don't lose
heart if you have lesser amount to invest in the campaign. Just follow
the practices I have mentioned above and see the change.
One more thing that may help you gain good results in low-budget is the use of AdWords reporting tools.
Edwards is equipped with a very competent reporting system that helps
identify the cities and states your traffic is coming from. This is the
best tool to maximize your conversion rate with a low-budget. Don't lose
heart if you have lesser amount to invest in the campaign. Just follow
the practices I have mentioned above and see the change.
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